Before the TV commercials, the ad agencies, a boy lived on Ke Iki Beach in Hawaii. That's where he first discovered it and fell in love with the images. By the time the family moved to California, surfing was all the rage. John Holm and his buddies in Burlingame used to drive over the hill to Half Moon Bay, their boards in the back of his fathers pickup truck.

It was a golden time, California in the 1960's, an endless summer. But it would all soon change. After graduating from the Art Center in LA, he moved north and got a job in advertising.